Resumé

Merit Scholar; Graduate Marketing Association
Coursework: Leadership Communication, Statistics, Marketing & Firm Analysis, Lean Start-up Principles, Operations & Strategy

GPA: 10.00/10.00; Ranked top 1% in the class

GPA: 9.93/10.00; Ranked top 5% in the class

Stakeholder Engagement: Developed project plan and implemented CRM for 40+ Georgetown McDonough signature events by ensuring a smooth flow of operation chains and collecting feedback regularly from clients.
Event Planning & Strategic Execution: Managed space reservations through EMS system & event setup needs; coordinated event catering with third-party vendors and coordination with 9 research centers and non-profits.

Product Marketing Mix: Re-designed and developed brand logo, brochures and product print material sources to transform product identity; implemented STP (segmentation, targeting, positioning) marketing framework to deliver effective content to users.
Product Launch: Co-developed marketing campaigns strategy for industrial and automotive lubricant products launch in 6 states across India, operated nationwide digital campaigns execution with users to enhance product strategy, increase in sales by 20%
Project Planning/Management: Directed cross functional teams, led all proposal development projects, including managing multiple projects, sales operations and timelines implemented frameworks to configure content production
Digital Marketing Strategy: Launched website and social media platforms (Instagram, YouTube) to increase the brand awareness by 50% analyzing the bounce and exit rates; pitched new industries via IndiaMART (B2B platform) to increase the total sales by 20%
Team Partnership & Leadership: Spearheaded 5-member team to increase total revenue and demand generation by 40% by collaborating with 5+ vendors to improve the product quality (packaging, product quality) to enhance consumer experience by 15%
Customer Success: Optimized the after-sales, maintaining relationships through use of Salesforce CRM, resulting strategically increase in customer retention by 30% and collecting recommendation for improvement in customer journey tracking

Performance Marketing: Discovered and implemented cost effective marketing models for e-commerce start-ups to increase web traffic from 10% to 40% by offering discount coupons, influencer and content marketing using user research data
Data Analytics: Forecasting customer traceability using advanced excel features (pivot tables, charts) to maximize customer experience and retention ratio by interpreting consumer buying behavior; used Tableau data visualization dashboards for inventory management, resulted increase in operational efficiency by 20%
Market Research Strategy: Performed SWOT analysis for 5+ leading competitor brands to identify key performance indicators (KPI’s), drafted user stories for product development by analyzing competitor’s key metrics- market share, profit margin, growth rate
Pricing Optimization: Crafted branding budget on changing brand trends and consumer consumption methodology; negotiated prices with external vendors, reconciled spending, and identified opportunities for cost savings, reducing spending by 10% for deliverables