Netflix Company Analysis

Marketing Analysis and Consumer Strategy:

The main objective of this course is to provide the tools that managers need to make economically sound strategic decisions, and ultimately to identify and/or create sources of competitive advantage. Emphasis in the course is on firm strategic decisions that affect profitability.
A second objective of this course is to improve analytical thinking and problem-solving skills. We will use strategic management theory and concepts and apply them to real business situations through articles from the popular business press and through business cases.
This course will help participants develop better understanding of the following strategic concepts:
Industry Structure
Resources and Capabilities
Competitive Positioning
Nonmarket Strategy
Students are expected to develop the following competencies:
Applying strategic frameworks to make better decisions in complex situations
Improving analytical skills and strategic thinking
Understanding the external and internal environments
Understanding the organization and its competitive context
Understanding the nonmarket environment of firms
Formulating market and nonmarket strategies that create sustainable competitive advantages